• Creative Director - Experience Builds Brands
Bill Bradbury
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bill@billbradbury.com
Ph: +1.603.361.3191
Branding Campaign

Thank you!

Empowering Authenticity: MonsterWorks Workforce Agency Campaign
This project showcases a series of advertisements for MonsterWorks, a Monster Government Solutions product. The campaign aimed to thank workforce agencies for their vital role in connecting people with jobs.

Task

Create a social campaign to promote MonsterWorks

  • Strategy

    Brand Strategy, Social Campaign

  • Design

    Art Direction, Branding, Social

  • Client

    MonsterGov

Details and outcomes…

  • Target Audience: Workforce agencies.
  • Concept: Appreciation for the human element in recruitment.
  • Visuals: Striking black and white workplace scenes with a single individual in vibrant color. This metaphor highlights the importance of individual talent and empowers workers to bring their authentic selves to the table.
  • Results: The campaign successfully boosted brand awareness for MonsterWorks’ labor exchange application.

Campaign ad examples

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