Get Social

MonsterGov reminds clients to invest their remaining funds before the year ends. I conceptualized the piece, edited the content, and illustrated and animated it in Adobe After Effects. This animated campaign piece will start running on social channels in late 2024.

This project showcases a series of advertisements for MonsterWorks, a Monster Government Solutions product. The campaign concept aimed to express gratitude to workforce agencies for their vital role in connecting people with jobs.

Key Strategies:

• Target Audience: Workforce agencies.
• Concept: Appreciation for the human element in recruitment.
• Visuals: Striking black and white workplace scenes with a single individual in vibrant color. This metaphor highlights the importance of individual talent and empowers workers to bring their authentic selves to the table.
• Results: The campaign boosted brand awareness for MonsterWorks’ labor exchange application.

Increased brand awareness and traffic for MonsterGov.com through a multi-platform ad campaign.

• Designed eye-catching banner ads for MonsterGov on Federal News Network and GovExec
• Developed corresponding landing pages to ensure a seamless user experience.
• Collaborated on crafting messaging that resonated with the target audience.
• This campaign resulted in a significant increase in traffic to MonsterGov.com.