• Creative Director - Experience Builds Brands
Bill Bradbury
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bill@billbradbury.com
Ph: +1.603.361.3191
Branding Creative UI/UX Video

Ohio

Over the years, I’ve worked with OhioMeansJobs.com on several projects, including site redesigns, avatar illustrations, video production, site enhancements, and more.

Task

Enhance the OhioMeansJobs.com brand

  • Strategy

    Brand, UX Strategy

  • Design

    Art Direction, Design

  • Client

    OhioMeansJobs

Designs and more…

Examples of various site redesign mockups and enhancements.

Ohio’s Avatar, Owen

OhioMeansJobs used its avatar, Owen, as a critical aspect of its brand. I created several versions of Owen for various aspects of the program.

Video intro

A simple introduction video for the program. I edited the video and directed the voice talent.

Details and Outcomes…

  • Challenge: Revitalize OhioMeansJobs.com, a high-traffic career website serving millions of Ohioans, to improve user experience and satisfaction for both job seekers and employers.
  • My Role: Led the website redesign, relaunch, and implemented various enhancements.
  • Impact:
    • Increased User Satisfaction: Achieved a significant increase in overall satisfaction from both job seekers and employers.
    • Enhanced Functionality: Implemented features to streamline the job search and hiring process, such as improved job filtering, enhanced job seeker dashboard, and career exploration tools.
    • Gubernatorial Recognition: The project was a major focus for Governor John Kasich, highlighting its importance to the state.
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