• Creative Director - Experience Builds Brands
Bill Bradbury
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bill@billbradbury.com
Ph: +1.603.361.3191
Branding Creative Strategy UI/UX Video

Look Smart

WorkSource Washington or Worksourcewa.com, the job board for the state of Washington, had a unique challenge: Relaunch its site with powerful new job seeker and employer tools while maintaining and uplifting its brand presence and increasing overall satisfaction.

Task

Relaunch WorkSourceWa.com increasing satisfaction, usability, and brand awareness.

  • Strategy

    Brand, UX Strategy

  • Design

    Art Direction, Design

  • Client

    WorkSource Washington

A video intro for WorkSourceWa.com

I assisted with art direction on this promotional video.

Details and outcomes…

  • Led the rebranding of Worksourcewa.com, the official job site for Washington State, ensuring the new identity resonated with both job seekers and employers.
  • Collaborated with stakeholders across the state to gather feedback and inform the branding strategy.
  • Owned the user experience (UX) design for key aspects of the job site application, used by over 100,000 job seekers and employers monthly.
  • Partnered with the client’s internal marketing team to art direct the “Look Smart” campaign, successfully promoting user adoption of the platform throughout Washington.
  • Copywrote the tagline Powered by Monster and You.
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