• Creative Director - Experience Builds Brands
Bill Bradbury
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bill@billbradbury.com
Ph: +1.603.361.3191
Campaign Creative Video

The One

MonsterGov’s Applicant Assessment tool needed to elevate its message across social channels, including a homepage takeover of Nextgov.com. We reinforced the brand and communicated the application’s value.

Task

Increase lead generation and brand awareness through a social campaign for Monster Applicant Assessments.

  • Strategy

    Brand, Strategy

  • Design

    Art Direction, Campaign

  • Client

    MonsterGov

Details and outcomes…

  • Designed and co-wrote compelling banner copy that drove high click-through rates from potential clients on NextGov.com.
  • Developed a series of banner ads specifically targeted to users of NextGov.com for Monster’s Applicant Assessment application.
  • Storyboarded and animated a campaign video —>
  • Contributed to lead generation efforts by attracting qualified leads through targeted banner advertisements.
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