H2H

Revamping and revitalizing Helmets to Hardhats (.org) was a gratifying endeavor that aimed to empower veterans in their transition to rewarding careers within the construction industry.

Task

Relaunch the Helmets to Hardhats website and improve the user experience to help veterans find jobs.

Strategy

Brand, UX, Design
Design

Art Direction, UI/UX
Client

Helmets to Hardhats

Details and outcomes…

Collaborating closely with the client and trade union representatives, I spearheaded a comprehensive redesign that enhanced the platform’s visual appeal and optimized its functionality to cater specifically to the needs of job-seeking veterans. By orchestrating a seamless blend of user-centric design principles and industry insights, the revamped site emerged as a beacon of opportunity, facilitating meaningful connections between veterans and apprenticeship programs. The resounding success of the program and website is a testament to its efficacy in bridging the gap between military service and civilian employment, ultimately paving the way for countless veterans to embark on fulfilling career journeys.