• Creative Director - Experience Builds Brands
Bill Bradbury
Get in touch
bill@billbradbury.com
Ph: +1.603.361.3191
Campaign Creative Video

See the light

Monster needed a campaign video that spoke to the frustration users of antiquated software and processes feel in contrast to what their application is capable of.

Task

Create a compelling video that speaks to the user frustration of old processes

  • Strategy

    Strategy

  • Design

    Art Direction, Video

  • Client

    Monster

Details and outcomes…

  • Developed the creative concept for a promotional reel showcasing MonsterWorks Case Management software.
  • Produced the video using Adobe Premiere, working within a tight one-week deadline and limited budget.
  • The video humorously contrasts the outdated feel of current case management systems with the streamlined efficiency of MonsterWorks.
  • This piece achieved high visibility, playing at general sessions and exhibitor booths at industry tradeshows.
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